It’s labeled efficiency

Price labeling and price checking are key in many stores, and yet Deutsche Telekom, as part of their eco initiative Green Magenta, has improved its operations and customer satisfaction by eliminating paper labels altogether. How? They have installed more than one thousand of Newland's NQuire 750 micro kiosks with integrated barcode scanners to ensure up-to-date and accurate price checking. As a result, they won the Connect Mobile ShopTest Award, which was voted by customers.

NQuire Micro Kiosks for accurate price checking

It is important for retailers to display accurate prices for their products both in-store and online, as customers need to know how much they are paying before making a purchase. In the flagship Telekom stores located in Germany, the primary focus is on assisting customers in finding the right mobile or internet plan and device that suits their needs. The stores also offer a variety of accessories that can enhance the customers' mobile phone and online experience.

Considerations for going paperless

Labeling every item individually was time-consuming for store employees, especially when running promotions. Each item had to be relabeled with the discounted price and then labeled again once the promotion ended.

Another reason to adopt paperless practices is due to their Green Magenta initiative. As a part of its commitment to the environment, Telekom has decided to reduce paper usage by implementing the NQuire 750 Micro Kiosk with integrated barcode scanners from Newland. This is a significant step towards achieving their goal of creating a zero-waste shop.

NQuire 750 Micro Kiosk with integrated barcode scanners for efficiency

Michael Meckel, in charge of Location Management and Design at Telekom states: "We have been using the NQuire750 for automated price information for our products and for displaying consumer information since the beginning of 2023 and we are still more than satisfied with this decision. Thanks to the modern scanners from Newland, we have been able to achieve a new level of efficiency in our stores."

Telekom has significantly improved its operational efficiency by replacing a paper-based manual process with a digital solution. This has allowed the employees to spend more time assisting customers, which has resulted in increased customer satisfaction and experience. The company has been recognized for its efforts by earning various awards. Furthermore, customers can always expect to receive accurate and up-to-date pricing information.

Are you also interested in how you can apply data capture tools to improve overall customer experience, save employees time, and help the environment in your business?

Contact us to learn more about our scanning solutions.